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Tailored protection, powered by partnership

We take pride in our existing partnerships — working with the financial services sector and beyond to design and enhance protection offerings

We partner with trusted brands

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Partnering with LifeSearch

We work in collaboration to help businesses succeed
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Securing financial wellbeing
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Delivering growth targets
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Providing market choice
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Accessing
experts
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Fulfilling consumer duty

Protecting people properly: LifeSearch and Yorkshire Building Society

A partnership focussed on giving customers choice, accessibility, and financial security

Recognising the need to provide members with access to high-quality protection products, adhering to compliance and ensuring the best customer outcomes, Yorkshire Building Society (YBS) embarked on a strategic review of its insurance offering. The review incorporated customer research and market trends, where research highlighted that customers value access to well-known brands, choice and a solution for their individual needs.

YBS recognised the need to enhance its insurance offering to provide customers with greater choice and better protection. Historically relying on a single-tie insurance model, YBS undertook a strategic review that led to a broker approach. Partnering with LifeSearch, YBS now offers its members access to a range of life insurance, critical illness cover, and income protection products from multiple providers - ensuring flexibility, fairer pricing and expert guidance.

This collaboration has delivered real value by making protection more accessible, removing commission fees to reduce costs for customers, and ensuring seamless support through LifeSearch’s dedicated advisers. The partnership has also addressed challenges such as customer awareness and brand positioning, reinforcing trust in the process. Through innovation and collaboration, YBS and LifeSearch have developed a customer-first proposition that prioritises choice, affordability, and financial security - helping more people safeguard their future.

What our partners say about working with LifeSearch

“A successful life protection proposition goes beyond provision of products – it’s built on collaboration, expertise, and a shared commitment to great customer outcomes. Our partnership with LifeSearch has enabled us to put our members first, offering the, the choice they value, the support they need, and the trusted brands they recognise.”
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Susan Allen

CEO, Yorkshire Building Society

"Pensions and life insurance go hand-in-hand, providing savers and their loved ones greater financial security. Our partnership with LifeSearch makes planning as easy as possible, so our customers can consider protection from the start of their saving journey, creating a future of financial freedom for all, whatever their aspirations."
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Romi Savova

CEO, PensionBee

"Our members come to us during life’s biggest moments, and we empower them to take control through relatable content, tools, and a strong community. We partner with LifeSearch to tackle the glaring protection gaps for women. With dedicated female advisers, LifeSearch is committed to protecting women properly, just as we are."
Financielle

Laura Pomfret

Founder of Financielle

"As a military insurer we work with a community that has unique needs. Partnering with LifeSearch to offer access to advise over the phone and the option to buy online, we know our customers are getting access to the right advice from an experienced team, access to a range of insurers and the best protection for their budget."
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Mark Austin

CEO, Trinity Insurance Services