---
title: LifeSearch announces its 2025 annual Awards Winners
description: LifeSearch announces its 2025 annual Awards Winners
---

[Insights ](https://partners.lifesearch.com/insights)

# [LifeSearch announces its 2025 annual Awards Winners](https://partners.lifesearch.com/insights/lifesearch-announces-its-2025-annual-awards-winners)

 Written by [LifeSearch](https://partners.lifesearch.com/insights/author/lifesearch) | Mar 31, 2025 8:00:00 AM

LifeSearch, one of the UK’s leading life protection specialists, this week celebrated its 22nd Awards ceremony on the 20th of March, showcasing the best in protection and featuring a new category for those demonstrating excellence as the Best Private Health Insurance Provider.

The LifeSearch Awards recognise the individuals and organisations setting new standards in the protection industry. By celebrating innovation, accessibility, and customer-focused solutions, the event spotlights those who are reshaping the landscape of financial security and making a lasting impact on the lives of customers across the UK. The winners of this year’s LifeSearch Awards are:

**Heritage Awards**

**Best Income Protection Provider**

LV=

**Best Critical Illness Provider**

Guardian

**Best Life Assurance Provider **

Legal & General

**Best Private Health Insurance Provider**

BUPA

**Best Business Protection Provider**

Legal & General

**Best Proposition Enhancement**

Scottish Widows

**Honouring Outstanding Service in Protection**

**Getting People Protected**

Legal & General

**Keeping People Protected**

Vitality

**Exceptional Claims Support**

Royal London

**Extending Accessibility and Inclusivity**

Guardian

**Most Valued Player at an Insurer**

Vitality - Jon Rose

**Outstanding Insurer**

Legal & General

**Horizon Awards**

**Best Protection Innovation**

Genie Connect

**Best Use of Data and Tech to Refresh Protection**

CI Expert

**Best Supporter in Powering LifeSearch to Break Barriers**

Love experience

**Bringing Protection to Underserved Audiences **

Trinity Insurance

**Leading Light - Protecting People Properly**

*Yorkshire Building Society - Danny McIntyre *played a crucial role in ensuring that insurance remained a core offering at YBS. His persistence and strategic vision influenced key decisions, successfully making the case for protection as an integral part of the organisation’s purpose. He championed a new non-traditional insurance model that aligned more closely with the society’s values, offering greater choice and value for members.

*MoneySuperMarket - Sara Newell* played a pivotal role in uniting insurers, delivery partners, and LifeSearch under a shared vision for success in the MoneySuperMarket and LifeSearch integration. Her leadership brought together nine insurers, fostering collaboration and a sense of teamwork. She streamlined projects and set a new standard for industry-wide cooperation, ensuring more customers receive the protection they need.

**Debbie Kennedy, CEO at LifeSearch, comments: **“A huge congratulations to all our winners for their dedication to innovation and excellence which is helping to shape the future of protection. This year, we’ve seen remarkable advancements across the industry, both in terms of technological advancements and customer-first solutions. What’s most inspiring is the commitment to delivering exceptional service and support, making a real difference for customers across the UK.

“We’re excited to see the future of the protection market evolve, especially in line with LifeSearch’s mission of Protecting People Properly. We are already seeing significant progress from many of our winners this year. From Guardian’s efforts to make protection more inclusive and breaking down barriers with innovative underwriting, to Genie Connect redefining trust planning by leveraging AI and customer-centric processes through innovative technology. We look forward to seeing how our partners and insurers continue to drive positive change in the industry in the coming year.”

**ENDS**

 

**Notes to editor:**

** **

LifeSearch press contact: Millie Dunn, [edunn@teamspirit.co.uk](mailto:edunn@teamspriit.co.uk) / Henry Clatworthy, [hclatworthy@teamspirit.co.uk](mailto:hclatworthy@teamspirit.co.uk)

 

**About LifeSearch**

LifeSearch is a leading provider of tailored life insurance solutions, driven by a clear purpose: to protect people properly. With over 25 years of experience, LifeSearch partners with reputable financial institutions and consumer champions to deliver accessible, affordable, and relevant protection to individuals, families, and businesses across the UK.

Dedicated to ensuring financial security for all, LifeSearch offers the right protection when it matters most, regardless of life stage or circumstance. Having protected over two million lives to date, its commitment to exceptional service is reflected in an 'Excellent' Trustpilot score, highlighting the trust and satisfaction of its customers.

 

[View full post](https://partners.lifesearch.com/insights/lifesearch-announces-its-2025-annual-awards-winners)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "LifeSearch"
  },
  "dateModified" : "2025-07-16T08:32:15.335Z",
  "datePublished" : "2025-03-31T08:00:00Z",
  "headline" : "LifeSearch announces its 2025 annual Awards Winners",
  "image" : {
    "@type" : "ImageObject",
    "height" : 419,
    "url" : "https://26829383.fs1.hubspotusercontent-eu1.net/hubfs/26829383/LS-Awards-2017-2-679x419.jpg",
    "width" : 679
  },
  "mainEntityOfPage" : "https://partners.lifesearch.com/insights/lifesearch-announces-its-2025-annual-awards-winners",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Insights"
  }
}
```